Based on research conducted in the clothing industry, clients want their employees to be immediately identified with their particular brand and therefore desire unified clothing features.
Overall this means that business and promotional clothing play an important role in branding, promotion and forms something one could call a “textile business card”. If the appearance of employees in the first line of sight, ie. the ones who come into direct contact with the customers, is elegant, esthetic and conforms to the brand style, it usually signals that the company works well in the background as well and that professionalism is the order of the day. However even though Corporate Fashion is an important part of business culture, it is still being viewed as less important and isn’t a priority.
If you find yourself in a French restaurant with damask and silverware, but you are being served by a waitress wearing jeans and T-shirt, or a waiter in a dirty suit, there surely is something wrong. The problem in this case is the discrepancy between the company style and image, and the clothing of its employees. Clothing should always match the company profile, overall business concept, and brand image. Any discrepancy is perceived as disturbing and confusing.
The demands placed on high-quality business clothing from those wearing it several hours a day are logically quite high. It should be a compromise between current trends in fashion, easy maintenance and wearing comfort. Well-designed clothes should also respect the differences between individual people – what might seem great on a lady with a size 36, might not be that great on her colleague with a size 44. This problem is best solved using the so-called modular approach, where it is possible to choose from several options, yet all of them respecting a uniform style. Each piece of clothing is available in several variants and these can then be combined in various ways. It is thus possible to find a suitable combination for everybody according to their body height, stature or any other requirement. For example, those who are more resistant to cold might prefer a blouse or a shirt with short sleeves, while others favor long sleeves or warmer materials etc. The basic outfit can be unified even using individual pieces of clothing, such as identical shirt, neckerchief or apron. At the reception desk for example, it is enough for the men to have identical ties and women wearing the same scarf, and the overall effect is more than successful. Sometimes people forget that the uniform is perceived not just by customers, but also by co-workers and subordinates. A manager in a well-fitted suit is always more respected and valued.
Clothing for professionals should also be designed by professionals, ie. those who are well informed about the types of jobs and work in that particular corporation. Many people know quite well how annoying it can be if you have to wear something that doesn’t fit or something that is not made from the ideal material. Designing the right clothing is definitely not easy and not everyone can do it, so we hope our references are a good proof of customers’ satisfaction.
Cheapest not being the best.
However, do not allow your employees to adjust the expensive clothing themselves. It is for example quite common for women to shorten their skirts, which completely changes the proportions of the suit design. Similarly men might choose to wear brown shoes together with black pants etc. Every uniform always has to respect certain strict rules and not respecting this should be viewed as a violation of discipline.